The 101 Dumbest Moments in Business
Le 101 cose pi? sciocche del mondo degli affari americano, una divertente collezione di bischerate fatte dai top dei top del Business Americano.
Un piccolo esempio:
“In August, Jim Koch, chairman of the company that makes Samuel Adams beer, appears on a New York City radio program to promote its “Sex for Sam” competition, which encourages couples to have intercourse in public places throughout the city. After one couple is arrested for, shall we say, a less-than-immaculate conception in Manhattan’s hallowed St. Patrick’s Cathedral, Koch issues an apology and the promotion is canceled.”
A volte viene veramente da chiedersi come faccia l’industria americana a sopravviversi.